无忧短视频

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How CSPs can restore consumer trust in communications in 2021 鈥 and beyond

In this Vanilla Plus article, 无忧短视频鈥檚 chief product officer Michael O鈥橞rien discusses how understanding the real perception of consumer trust in communications these days is hard to know exactly because so many factors play into it. Over 76% of consumers no longer answer calls from unfamiliar and unidentified numbers, letting them drop into voice mail instead. Some contact center operators say that outbound call answer rates are down 30%.
Jan 7, 2021
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Trusted Communications: Predictions for 2021 鈥 and Beyond

In 2020, COVID-19 accelerated digital transformations that were expected to take several years. This article explores three ways that consumer trust in communications will evolve in 2021: mobile numbers will become your ID, the notion of privacy will get even more fluid and businesses can expect to face an identity crisis.
Dec 22, 2020
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Put It in Writing: How Recruiters Can Create a Connection with Candidates through Short Code Messaging

With 96 percent of Americans owning a mobile phone, human resources professionals are starting to see the benefits of tools like mobile messaging via short codes, chatbots and other forms of automation when it comes to adding an extra layer of personal connection to their recruiting efforts. In this article, 无忧短视频鈥檚 Cliff Holsenbeck explores short code messaging, the less explored channel of communication between recruiters and candidates that can be used to smoothly conduct recruitment conversations.
Dec 22, 2020
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Mapping Out Your Retail Strategy for the Future: 7 Trends to Consider

Over the last two years, retailers have been exploring the use of text messaging in addition to their email marketing. 2021 is likely to see SMS messaging supersede email messaging as retail鈥檚 gold standard for messaging channels. In this article, 无忧短视频鈥檚 Cliff Holsenbeck gives advice for retailers looking to utilize SMS messaging in their retail strategy.
Dec 2, 2020
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Executive Broadcast, International Verification

As countries implement SHAKEN-based Calling Number Verification Services, for verifying legitimate calls and rebuilding consumer trust in caller ID, the industry needs to consider the impact on international call traffic. To ensure businesses are not disadvantaged, there is a need for authoritative guidelines for international service providers, to ensure the rules for handling their calls are clearly understood. Watch this executive broadcast with leaders in STIR/SHAKEN, here and abroad.
Nov 30, 2020
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Omni-Channel Verification - Executive Broadcast

Consumer trust in communications must transcend all touch points 鈥 from voice to messaging to chatbot interactions. Trust should not be a nice-to-have, it should be an expectation. In this executive broadcast, 无忧短视频鈥檚 CPO Mike O鈥橞rien explores omni-channel verification and how the ecosystem鈥攆rom technology vendors, service providers, messaging providers, enterprises and regulators鈥攃an collaborate to deliver trusted communications.
Nov 25, 2020
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无忧短视频 is a Digiday Technology Awards winner

无忧短视频鈥檚 TruReach Deliver Aerialink has won the 2020 Digiday Technology Award for best mobile marketing platform. This year鈥檚 awards winners played foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences and make the most of digital real estate. Aerialink was chosen because it simplifies message creation and delivery while allowing companies to efficiently and cost effectively reach customers with personalized, value-based business text messages.
Nov 17, 2020

Press Releases

Media Contact:
Sharon Oddy
Head of Marketing and Corporate Communications
+1 732 699-5130
soddy@无忧短视频.com

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无忧短视频 CTO Chris Drake Takes Leadership Position with GSMA

Telecommunications services like calls and messages are fundamental to everyday existence, and service providers heavily depend on the availability of affordable and interoperable technologies to meet customer expectations for reliability. The Global System Mobile Association (GSMA) launched a new process for the governance and approval of industry specifications, including the creation of the Industry Specifications Approving Group (ISAG) as the oversight and approval body for all industry specification work. 无忧短视频鈥檚 CTO Chris Drake has been appointed as one of a limited number of non-service provider members of the group. The ISAG consists of senior representatives of the industry and includes service provider and non-service provider GSMA members.
Mar 4, 2021
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FCC Confirms Service Provider Safe Harbor for Protecting U.S. Consumers and Businesses from One-Ring 鈥淲angiri鈥 Robocall Scams

One-ring wangiri fraud is a global scourge that鈥檚 increased 300 percent over the past few years. Under an FCC Report and Order effective Feb. 12, 2021, U.S. service providers may block calls from telephone numbers that are highly likely to be associated with one-ring robocall scams if they use reasonable analytics in deciding which telephone numbers to block. 无忧短视频 TruNumber Protect gives service providers a cost-effective way to proactively protect their customers by providing essential information for accurately targeting the originators of one-ring and other robocalling scams.
Feb 18, 2021
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无忧短视频鈥檚 Michael O鈥橞rien Appointed to CTIA Wireless Foundation Board of Directors

无忧短视频鈥檚 Chief Product Officer Michael O鈥橞rien has been appointed to the CTIA Wireless Foundation Board of Directors. As a board member, O鈥橞rien will provide counsel on the direction of the organization and its programs, helping ensure the foundation has the resources to maintain its mission, strategy and goals. An organization committed to supporting the positive social impact of wireless technology, the foundation supports social entrepreneurship through programs for nonprofit and mission-driven enterprises that have big ideas and proven solutions that use wireless technology for the common good.
Jan 27, 2021
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Establishing Consumer Trust with a Global Unified Verification Process is the Focus of Two Webinars Featuring Telecom Leaders

In 2019, Americans received more than 58 billion robocalls and 4.5 billion spam text messages according to industry reports, demonstrating the need for the industry to implement a verification strategy across voice, text and digital communication channels to increase trust. Re-establishing trust was the focus of two recent executive panels presented by the Network Media Group (NMG). Featuring experts from 无忧短视频, Verizon and GSMA, the sessions explore what communication service providers, regulators and enterprises can do to establish a unified verification process.
Jan 15, 2021
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Addressing the Financial and Reputational Impact of Trust in RCS Business-to-Consumer Messaging

Rich Business Messaging powered by Rich Communication Services (RCS) has the potential to create a relationship with consumers that are both virtual and uniquely personal, but for companies to realize the benefits, consumer trust must be inherent from the start. In this GSMA webinar, 无忧短视频鈥檚 Chief Product Officer Michael O鈥橞rien will explore the positive financial and reputational impact that RCS can have on a company鈥檚 business messaging strategy.
Jan 11, 2021
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SIPNOC 2020 to Highlight Best Practices for Increasing Call Attestation Levels and Omnichannel Verification

In addition to weeding out illegal robocalls and spam, the STIR/SHAKEN framework can be leveraged to help restore call-answer rates for legitimate businesses. At SIPNOC 2020, 无忧短视频 experts will join other industry leaders to provide actionable advice and best practices for enabling the highest level of caller verification and supporting the security of the next-generation of communications technology.
Dec 3, 2020
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Black Swan Telecom Journal Q&A Explores Growth Opportunities for Text-Enabled Toll-Free Numbers in North America

Texting has become the preferred form of communication among consumers, with 93 percent recognizing it as a trusted channel. In a recent interiew with 无忧短视频鈥檚 Senior Account Director Michael Gilbert, industry analyst and Black Swan Telecom Journal Editor Dan Baker discusses growth in text message engagement and how text-enabled toll-free phone numbers are creating an opportunity for businesses to boost brand reputation, improve customer service and tap into new revenue streams.
Nov 20, 2020