ÎÞÓǶÌÊÓÆµ

In the news

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How CSPs can restore consumer trust in communications in 2021 – and beyond

In this Vanilla Plus article, ÎÞÓǶÌÊÓÆµâ€™s chief product officer Michael O’Brien discusses how understanding the real perception of consumer trust in communications these days is hard to know exactly because so many factors play into it. Over 76% of consumers no longer answer calls from unfamiliar and unidentified numbers, letting them drop into voice mail instead. Some contact center operators say that outbound call answer rates are down 30%.
Jan 7, 2021
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Trusted Communications: Predictions for 2021 — and Beyond

In 2020, COVID-19 accelerated digital transformations that were expected to take several years. This article explores three ways that consumer trust in communications will evolve in 2021: mobile numbers will become your ID, the notion of privacy will get even more fluid and businesses can expect to face an identity crisis.
Dec 22, 2020
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Put It in Writing: How Recruiters Can Create a Connection with Candidates through Short Code Messaging

With 96 percent of Americans owning a mobile phone, human resources professionals are starting to see the benefits of tools like mobile messaging via short codes, chatbots and other forms of automation when it comes to adding an extra layer of personal connection to their recruiting efforts. In this article, ÎÞÓǶÌÊÓÆµâ€™s Cliff Holsenbeck explores short code messaging, the less explored channel of communication between recruiters and candidates that can be used to smoothly conduct recruitment conversations.
Dec 22, 2020
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Mapping Out Your Retail Strategy for the Future: 7 Trends to Consider

Over the last two years, retailers have been exploring the use of text messaging in addition to their email marketing. 2021 is likely to see SMS messaging supersede email messaging as retail’s gold standard for messaging channels. In this article, ÎÞÓǶÌÊÓÆµâ€™s Cliff Holsenbeck gives advice for retailers looking to utilize SMS messaging in their retail strategy.
Dec 2, 2020
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Executive Broadcast, International Verification

As countries implement SHAKEN-based Calling Number Verification Services, for verifying legitimate calls and rebuilding consumer trust in caller ID, the industry needs to consider the impact on international call traffic. To ensure businesses are not disadvantaged, there is a need for authoritative guidelines for international service providers, to ensure the rules for handling their calls are clearly understood. Watch this executive broadcast with leaders in STIR/SHAKEN, here and abroad.
Nov 30, 2020
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Omni-Channel Verification - Executive Broadcast

Consumer trust in communications must transcend all touch points – from voice to messaging to chatbot interactions. Trust should not be a nice-to-have, it should be an expectation. In this executive broadcast, ÎÞÓǶÌÊÓÆµâ€™s CPO Mike O’Brien explores omni-channel verification and how the ecosystem—from technology vendors, service providers, messaging providers, enterprises and regulators—can collaborate to deliver trusted communications.
Nov 25, 2020
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ÎÞÓǶÌÊÓÆµ is a Digiday Technology Awards winner

ÎÞÓǶÌÊÓÆµâ€™s TruReach Deliver Aerialink has won the 2020 Digiday Technology Award for best mobile marketing platform. This year’s awards winners played foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences and make the most of digital real estate. Aerialink was chosen because it simplifies message creation and delivery while allowing companies to efficiently and cost effectively reach customers with personalized, value-based business text messages.
Nov 17, 2020

Press Releases

Media Contact:
Sharon Oddy
Head of Marketing and Corporate Communications
+1 732 699-5130
soddy@ÎÞÓǶÌÊÓÆµ.com

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AT&T, CTIA and ÎÞÓǶÌÊÓÆµ Discuss Efforts to Mitigate robocalls in the U.S.

With the rise of unwanted robocalls, ignored or blocked legitimate calls have a negative impact on U.S. companies and consumers. To solve this challenge, ÎÞÓǶÌÊÓÆµ in partnership with CTIA created Registered Caller™—the industry-backed centralized registry for verifying voice calls. Registered Caller ensures that business entities and the telephone numbers they use get vetted, registered and verified, helping prevent legitimate calls from getting blocked or flagged as spam. In this Network Media Group panel, experts from AT&T, CTIA and ÎÞÓǶÌÊÓÆµ explore how this helps maintain the integrity of one of our most vital methods of communication—voice calls—by providing voice service providers with a single source of truth for verified caller information.
Aug 25, 2021
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ÎÞÓǶÌÊÓÆµ Recognized for Exceptional Robocall Mitigation Technology that Restores Trust Across Voice Communications

ÎÞÓǶÌÊÓÆµâ€™s TruReach Certify have been selected as a recipient of the 2021 Communications Solutions Product of the Year Award by TMC. One of TMC’s most coveted awards, it honors the forward thinking that TruReach Certify brings to the telecommunications industry as the first deployment of a STIR/SHAKEN-based robocall mitigation solution. Through the implementation of TruReach Certify, consumers have confidence that the information displayed on their devices is legitimate, empowering them to make educated decisions when answering calls.
Aug 12, 2021
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As Distributed Workstyles Grow, ÎÞÓǶÌÊÓÆµ TruNumber Routing Helps Ensure Calls and Text Messages are Delivered Accurately and Cost-Effectively in 84 Countries

The pandemic’s impact on business continuity and workstyles has increased enterprises’ reliance on telecommuting and other highly distributed workforces. This trend also increases the need to ensure that calls and text messages are always routed correctly to wherever employees are based. ÎÞÓǶÌÊÓÆµâ€™s TruNumber Routing helps service providers ensure that their enterprise customers’ calls and messages are routed correctly and via the least-cost routes. TruNumber Routing provides optimal routing and rating data for 84 countries, including Canada, Ghana, India, Japan, Spain, South Korea and the United States.
Aug 5, 2021
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Legitimate Businesses, Telephone Companies Now Have More Options to Present Verified Caller ID to Consumers

A recent announcement of approval for the use of Delegate Certificates from Secure Telephone Identity Governance Authority (STI-GA) revealed that there may be a clearer and more concise path to ending the headache that is robocalls. Delegate Certificates opens the door for newer technologies that can combat robocalls such as Registered Callerâ„¢. Businesses that rely on phone calls to consumers, call-answer rates, and customer satisfaction have taken a hit with the ever growing robocall rates. CTIA in partnership ÎÞÓǶÌÊÓÆµ will continue to work on Registered Callerâ„¢ to take down the hinderance of robocalls and get business and phone calls back on track.
Jul 26, 2021
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ÎÞÓǶÌÊÓÆµ to Participate at Virtual SIP Forum 2021 STIR/SHAKEN Summit

Presented by the SIP Forum, the 2021 STIR/SHAKEN Virtual Summit is a reprise of the special mid-year webinar series focused on the STIR/SHAKEN Call Authentication Framework. This conference is a unique event for service providers and carriers to gather to discuss the challenges of deploying and implementing SIP-based communications technology, and to learn the best-practices and strategies that enable the successful and profitable operation of SIP-based services and applications. During these sessions, ÎÞÓǶÌÊÓÆµ experts will discuss updates on Registered Caller, recent policy updates and their impact, as well as provide strategies and lessons learned regarding cross-border calls and more.
Jul 16, 2021
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T-Mobile and Partners Complete First-Ever Wireless Call with Rich Call Data

Recent reports indicate U.S. consumers are on pace to receive more than 52 billion robocalls this year. T-Mobile, along with a premier group of technology companies, messaging industry stakeholders and voice service providers including First Orion, CTIA, Everbridge, ÎÞÓǶÌÊÓÆµ, NetNumber, Numeracle, and Twilio, has now completed what is believed to be the first ever wireless call to combine authenticated Caller ID and Rich Call Data (RCD), powered by the STIR/SHAKEN framework and protocols. With this important step forward for the industry, the job of scammers and spammers will soon be even harder.
Jul 16, 2021
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ÎÞÓǶÌÊÓÆµ Joins the 5G Open Innovation Lab to Accelerate New Enterprise Services

Communications service providers rely on ÎÞÓǶÌÊÓÆµÂ® TruOps Common Language® to ensure that their physical and virtual assets in the infrastructure can support new 5G services at scale. Now, ÎÞÓǶÌÊÓÆµ is bringing that expertise to a new partnership with the 5G Open Innovation Lab, which focuses on fueling the development of new capabilities and services that will transform the enterprise. By joining this global applied innovation ecosystem as a technology partner, ÎÞÓǶÌÊÓÆµ will work with 5G equipment providers, cloud-service providers, academia, government agencies, communication service providers as well as early- and later-stage start-ups.
Jun 28, 2021