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During the Messaging & SMS World Session, “Identity in Messaging Solutions are Emerging – How Will the Industry Change?” ���Ƕ���Ƶ’s SVP of Corporate and Business Development Chris Drake, will be joining other industry professionals to discuss emergent technologies and solutions, and the impact they will have on the industry.

Robocalls have harmed consumer trust in answering calls from numbers they don’t know or recognize. In fact, more than 75% of calls from unidentified or unfamiliar numbers go unanswered. To combat this, businesses and their numbers must be vetted, registered, and verified by service providers to help outbound calls be delivered to consumers and displayed appropriately. During ITEXPO panel session, “How Verification is Helping Maintain the Integrity of Voice Calls,” Jonathan Shulman, Vice President of Business Development at ���Ƕ���Ƶ, and Harold Salters, Technology Consultant at CTIA, will explore the industry initiatives to help preserve trust in voice communications.

AB Handshake is leveraging ���Ƕ���Ƶ’s TruNumber Protect intelligent numbering data to further enhance its fraud management system. With this accurate data processed by ���Ƕ���Ƶ TruNumber Protect, potential fraudulent calls can be better detected and prevented in real-time. This allows AB Handshake’s telecom service provider customers to recover lost revenues, streamline traceback requests and reduce customer churn.

More consumers than ever before are turning to their mobile devices to conduct banking transactions via SMS and Rich Communications Services (RCS). In fact, the Global Mobile Money Market size was valued at USD 4.24 Billion in 2020 and is projected to reach USD 31.88 Billion by 2028, growing at a CAGR of 28.67% from 2021 to 2028. But, while the opportunity for the booming mobile money market is great, it does not come without challenge – specifically around the mobile wallet itself. During the CFCA Summer Education Event session, “Protecting the Mobile Wallet: Why Number Portability is Critical to Safeguarding Mobile Banking,” ���Ƕ���Ƶ’s Jonathan Herttua, Director of Information Solutions, and Carolyn Knight, Senior Account Manager for the company’s United States Local Number Portability (LNPA) team will examine how number portability data can be used in a new way to help keep mobile money safe for customers and banks.

Service providers are under significant pressure to sustain revenue growth and profitability while delivering new digital services. At the same time, regulations, technology disruptions, intensifying competition and changing customer demands are also placing telecom operators at a financial and operational crossroads: How can they grow their businesses while reducing cost and mitigating risk? During an upcoming webinar, “Driving Financial Decisions and Compliance with Fixed Asset Management”, ���Ƕ���Ƶ’s Eyad Alqadi, Regional Director for Europe Middle East and Africa (EMEA), and John Hayes, Senior Director, will explore the role that FAM plays in providing critical information to drive financial decisions and ensure compliance.

As part of its new policy, the Secure Telephony Identity Governance Authority (STI-GA) has approved ���Ƕ���Ƶ as a responsible organization (RespOrg), allowing it to verify the identity of the businesses and contact center operators authorized to use toll-free telephone numbers on our RespOrg. Industry initiatives such as STIR/SHAKEN are rebuilding consumer confidence in voice calls. As a RespOrg, ���Ƕ���Ƶ now can help verify the identity of the businesses and contact center operators authorized to use toll-free telephone numbers on our RespOrg to help ensure that their outbound calls are not mistakenly flagged as spam.

The past few years have demonstrated just how much we depend on our mobile phones – for services, connection and convenience. As a result, digital transformation is gaining significant momentum, and identity verification is becoming more critical than ever. Businesses need to have trust in knowing who their customers are and consumers need to trust that the company that is calling or texting them is indeed who they say they are. In a recent interview with Mobile World Live, ���Ƕ���Ƶ Senior Vice President George Cray provided insights on how the industry is working to re-establish trust in the global communications ecosystem and the role that ���Ƕ���Ƶ plays in pushing digital transformation forward while ensuring service providers comply with regulations.