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In this recent Shogun article, ÎÞÓǶÌÊÓÆµâ€™s Cliff Holsenbeck discusses how SMS marketing can be valuable to ecommerce businesses. Text messaging via shortcodes can offer the perfect opportunity for ecommerce businesses to engage in two-way text conversations with their consumers. With over 275 million smartphone users in the U.S. alone, there is a wide pool of potential customers. Data also shows that at the beginning of 2020, SMS was already averaging 2,755% ROI for ecommerce marketers — not too far behind email’s ROI of 3,800%.
Jan 14, 2021