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Consumer trust in communications must transcend all touch points – from voice to messaging to chatbot interactions. Trust should not be a nice-to-have, it should be an expectation. In this executive broadcast, ���Ƕ���Ƶ’s CPO Mike O’Brien explores omni-channel verification and how the ecosystem—from technology vendors, service providers, messaging providers, enterprises and regulators—can collaborate to deliver trusted communications.

���Ƕ���Ƶ’s TruReach Deliver Aerialink has won the 2020 Digiday Technology Award for best mobile marketing platform. This year’s awards winners played foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences and make the most of digital real estate. Aerialink was chosen because it simplifies message creation and delivery while allowing companies to efficiently and cost effectively reach customers with personalized, value-based business text messages.

As a strong indicator of the industry’s commitment to fighting illegal robocalling, the Secure Telephone Identity Policy Administrator (STI-PA) has registered its 50th authorized service provider (SP). SPs must be approved to secure access to the certificates needed to sign and validate calls to mitigate caller ID spoofing. The addition of a 50th SP takes place with the FCC mandate for service providers to implement more than seven months away.

Americans were inundated with more than 58 billion illegal robocalls in 2019, plus 4.5 billion spam text messages. Consumers are so fed up that when they see a call from an unfamiliar or unidentified number, they let it drop into voicemail 76 percent of the time. In this Connections Magazine article, ���Ƕ���Ƶ’s Mike O’Brien explores the telecom ecosystem battle against illegal robocallers and SMS fraudsters, and why it’s essential to restore consumer confidence in legitimate calls.

Texting is catching on as the preferred way to contact businesses. Texting is widely available, 93% of people consider text a trusted communication, and 85% of people prefer sending a message to a business to get information about products and services. In this article, Black Swan Telecom Journal interviews ���Ƕ���Ƶ’s Michael Gilbert on the company’s text-enabling B2C communications program and why text is increasingly preferred over voice.

Technology is offering news ways for individuals who feel isolated in the virtual world to find solace. With Text for Humanity, what started as an idea to combat societal issues was transformed into a messaging switchboard for well-wishers. Texting has become a personal way to get in contact with other people. Using SMS short codes—a five to six-digit phone number that is used mainly for mass communication—over 100,000 messages have been sent in over 90 countries.

In this Black Swan Telecom Journal webinar, ���Ƕ���Ƶ’s Principal Solutions Engineer Director John Haraburda joins a group of fraud control experts to provide a virtual advanced course on tactics and some of the latest thinking and solutions for taming Wangiri fraud. The webinar explores a new variation of Wangiri, where the fraudster’s invitation to call is done through the web.