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T-Mobile US recently announced a new technology demonstration that builds upon the verification of STIR/SHAKEN and takes it a step further, to affirmatively identify businesses or organizations who are calling so that they can reach their customers. The demo call was conducted in conjunction with a number of partners including CTIA, First Orion, Everbridge, ���Ƕ���Ƶ, NetNumber, Numeracle, and Twilio.

This Mobile World Live article discusses T-Mobile’s recent announcement surrounding its completion of what is believed to be the first wireless call combining authenticated caller ID with Rich Call Data (RCD), demonstrating a new way for consumers to recognize callers and for marketers to identify themselves to potential customers. T-Mobile partners on the call included First Orion, Everbridge, ���Ƕ���Ƶ, NetNumber, Numeracle, Twilio and the CTIA.

One of the greatest challenges we are facing today is that consumers have lost trust in calls and have stopped answering their phones, often missing important information about healthcare, education and finances. On this PACE Vidcast, ���Ƕ���Ƶ’s Jonathan Shulman discusses call origination, customer engagement and restoring consumer trust in calls. Jonathan explains how consumers have lost trust in calls, are missing out on important information and what can be done to restore consumer trust in calls.

5G is extremely complex and has widespread impacts throughout the network. This introduces many challenges but also provides many new business opportunities. In this article, ���Ƕ���Ƶ’s Chris Bain explains how a common nomenclature enables service providers to describe the capabilities of their infrastructure, locations and other key attributes in an industry-standard way and then share that view across systems and organizations, such as internal business units and external business partners.

The wireless industry is working to combat robocalls and Wednesday, June 30, marks the FCC deadline for carriers and other voice providers to implement STIR/SHAKEN caller ID authentication technology.

In the latest Help Net Security article, Chris Drake discusses how illegal robocalls are making it difficult for COVID-19 contact tracers to reach people who typically ignore calls from numbers they don’t recognize. Consumers are inundated with so many illegal robocalls that when they see a call from an unfamiliar or unidentified number, they let it drop into voice mail 76 percent of the time. Chris explores how legitimate businesses can leverage STIR/SHAKEN to get their calls authenticated and protect their brands and bottom line.

The team of experts from the Revenue Enablement Institute have identified growth leaders – CXOs – who are at the forefront of defining, enabling, and leading the execution of the 21st Century Commercial Model. Peter Ford, ���Ƕ���Ƶ’s Executive Vice President of Global Sales, is a veteran sales leader with a reputation for taking a highly disciplined, customer-focused, and results-driven approach to sales. He joined ���Ƕ���Ƶ in 2018 to accelerate the company’s international strategy and since that time has transformed the sales organization. In this article, Ford shares his transformation journey to drive scalable growth by changing the culture and improving the go to market process.