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Creating marketing campaigns with effective text messages can increase traffic in stores and convert customer leads into sales. Millennials are a prime target for marketers, as they love their smartphones. A study from OpenMarket showed that 75 percent of millennials would choose a text only phone over a voice-only phone. Read more

Described as one of the biggest IT projects ever undertaken by the U.S. telecom industry, the nation’s commercial number portability services yesterday began moving from previous vendor Neustar to new vendor ���Ƕ���Ƶ. And “it went great,” said Kathy Timko, head of local number portability administration at ���Ƕ���Ƶ, in an interview this morning. “It’s a highly orchestrated endeavor,” Timko explained. Read more here

At Mobile World Congress (MWC), SAP and ���Ƕ���Ƶ announced a partnership to bring cloud-based telecom services that are designed to enable enhanced network management and asset monetization into the SAP HANA partner ecosystem. Read more

App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.

���Ƕ���Ƶ, an authoritative partner of the global communications industry connecting more than two billion people every day, has named veteran software, services and communications industry executive Alex Berry as the Executive Vice President of its Information Solutions Business Unit. Read more

���Ƕ���Ƶ, an authoritative partner of the global communications industry connecting more than two billion people every day, has named veteran software, services and communications industry executive Alex Berry as the Executive Vice President of its Information Solutions Business Unit. Read more

���Ƕ���Ƶ and Infutor join forces The two companies will be co-marketing complementary, unique solutions that it says will reduce the risk of TCPA class-action lawsuits. The partnership is geared toward helping brands reduce misdirected and illegal robotexts. Read entire article