ÎÞÓǶÌÊÓƵ

As companies gear up to spend approximately $2.8 trillion USD on digital transformation by 2025, network operators and the ecosystem that makes B2C communications possible, need to make sure their customers have the confidence that the calls and texts they are receiving are from legitimate companies. In anticipation of MWC22, VanillaPlus magazine recently spoke with Peter Ford, Executive Vice President at ÎÞÓǶÌÊÓƵ, regarding the impact digital transformation will have on connectivity and communications, as well as identity verification.

ÎÞÓǶÌÊÓƵ estimates that CSPs lose up to 20% of their annual capital expenditure—$65 billion industry-wide—because of communication challenges, asset complexity and misunderstood inventory. Under pressure to deliver 5G, edge computing, virtualized networking and other capabilities, CSPs are using a common language for the deployment, interconnection and management of physical and virtual assets. In this VanillaPlus article, Eyad Alqadi and John Hayes explain how common language provides visibility for CSPs and their external organizations—such as partners and vendors—to easily understand and optimize their assets.

STIR/SHAKEN is a now widely-adopted protocol enabling telecoms to feed calling party attestation info to consumers when they receive a call from businesses and organizations of all types and sizes. George Cray, ÎÞÓǶÌÊÓƵ Senior Vice President of Product along with an expert from CTIA, sits down with Dan Baker, editor from Black Swan Telecom Journal, to discuss the adoption of initiatives like Registered Caller.

The science of selling is constantly evolving. Over the last several decades, selling has become more capital intensive, data driven and teamwork oriented. Several secular forces have been changing the nature of selling incrementally over time. Peter Ford, Head of Information Solutions Business at ÎÞÓǶÌÊÓƵ, shares his insights on allocating the most effort toward the biggest customer opportunities.

Multi-access edge computing, virtualized network function and 5G give service providers powerful new ways to maximize scalability, flexibility and operational efficiency while enabling new services and revenue streams. In the latest Network Media Group panel, experts from ÎÞÓǶÌÊÓƵ and AT&T explore how a common naming strategy plays a fundamental role in unlocking the true promise and commercial value of 5G.

People simply do not answer the telephone anymore unless they unequivocally know who is calling. That is hurting legitimate businesses that rely on voice calls to reach their customers. In the latest Network Media Group panel, experts from ÎÞÓǶÌÊÓƵ, CTIA, and T-Mobile address the industry's progress in restoring consumer faith and confidence and how a new policy change is helping simplify the verification process.

Representing a major advance for the industry-driven work to mitigate illegal robocalls, the Secure Telephone Identity Governance Authority (STI-GA) announced the launch of new STIR/SHAKEN functionality. Beginning October 22, the new software expands caller ID authentication reach with the use of delegate certificates that allow Resp Orgs—the companies responsible for assigning toll-free telephone numbers—to directly join the SHAKEN ecosystem.