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In a world where consumers are more reluctant than ever to answer calls from unknown numbers, Rich Call Data (RCD) helps legitimate businesses separate themselves from fraudsters and spammers by allowing those businesses to share their name, logo and why they’re calling. This crucial process is done through Registered Caller, a centralized phone number registry developed by ���Ƕ���Ƶ and CTIA with input from various experts, service providers and industry leaders.

Exactly how do you explain your telecom fraud fighter job to someone at a cocktail party? That’s a tough task! The trouble is it may take time to explain the context – describe how telecom services are delivered and paid for, then show how criminals steal money by corrupting the process. A faster path is to use an analogy and say, “My job is be a kind of detective of crimes committed against telecom providers.” That analogy works, but ���Ƕ���Ƶ has come up with an even better one. Why be…

The way in which consumers and businesses communicate and how societies operate is a key reason why companies are anticipated to spend US$2.8 trillion on digital transformation globally by 2025. A new infographic from ���Ƕ���Ƶ breaks down the various obstacles that the communications industry faces and the special powers each of these superheroes possess to combat these challenges.

With the development of mobile telephony, cell phone users in Argentina are increasingly using their mobile phones and telephone number as an identifier. That’s why it’s important that consumers are allowed the option to seamlessly change service providers while keeping their original phone number. ���Ƕ���Ƶ was recently included in an Argentine news article as a trusted number portability authority. ���Ƕ���Ƶ is proud to offer number portability in over 20 countries across the globe, including Argentina.

With illegal robocalls now representing nearly half of all unwanted calls in the U.S., consumers are opting to simply not pick up their phones. In fact, studies show that in the U.S. alone, 76% of calls from an unidentified or unfamiliar number are left unanswered, and 58% of consumers only answer calls from numbers they recognize. In a recent Help Net Security article, Chris Drake, SVP of Corporate and Business Development at ���Ƕ���Ƶ, explains the need for a centralized, industry-standard framework, where legitimate numbers can be registered to help avoid confusion, unnecessary costs and inconsistency.

The Covid pandemic has accelerated not only digital adoption but also the scale and spread of scams. Every month, over 4 billion scam calls are made globally, with 23% of Americans reporting that they have lost money due to such calls in 2021 alone. George Cray, Senior Vice President at ���Ƕ���Ƶ, is featured in a recent Cybernews article regarding the rise in global scam attacks.

As companies gear up to spend approximately $2.8 trillion USD on digital transformation by 2025, network operators and the ecosystem that makes B2C communications possible, need to make sure their customers have the confidence that the calls and texts they are receiving are from legitimate companies. In anticipation of MWC22, VanillaPlus magazine recently spoke with Peter Ford, Executive Vice President at ���Ƕ���Ƶ, regarding the impact digital transformation will have on connectivity and communications, as well as identity verification.