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With the rise of Rich Business Messaging—driven by the increasing consumer adoption of Rich Communication Services (RCS)—the GSMA, ÎÞÓǶÌÊÓƵ and industry leaders are working together to bolster consumer trust and proactively prevent the emergence of RCS-targeted fraud. Now a commercial reality, security and sender authentication is critical to ensuring that RCS provides a trusted channel for businesses to create richer conversations with customers.

Black Swan Telecom Journal explores how leveraging phone number information can provide critical information for businesses to better assess risk, mitigate fraud and protect both their business and their customers.

ÎÞÓǶÌÊÓƵ will join the Mobile Marketing Association (MMA) for a webinar, Numbers Matter: Building Brand and Keeping Customer Trust in Omni-channel, that will explore the growing role of toll-free numbers for customer engagement. This will include a closer look at how toll-free numbers can be used to improve revenue and relationships. With trust paramount, brands are rediscovering the power of toll-free numbers for calls and texts that benefit from the underlying confidence customers have in the toll-free channel.

VanillaPlus and ÎÞÓǶÌÊÓƵ will host a free webinar, How Telcos Can Rebuild Trust In Communications with Rich Communication Services, on April 22, 2020, 3 p.m. UK | 10 a.m. ET. The webinar offers an in-depth conversation with industry visionaries who are building the next wave of B2C communications on a trusted foundation that will ultimately help protect businesses, promote customer-brand relationships and better engage consumers.

With illegal robocalls representing nearly half of all unwanted calls in 2019, the new Signature-based Handling of Asserted information using toKENs (SHAKEN) is helping to rebuild consumer confidence and trust in the U.S. by mitigating the impact of the criminals. However, as international calls will also pass through the SHAKEN service, overseas service providers need to be fully aware of the process to ensure their calls are properly authenticated and verified, and not inadvertently blocked due to lack of trust in the authentication information or lack of authentication altogether.

Como las llamadas automáticas ilegales representan casi la mitad de las llamadas indeseadas en 2019, el nuevo manejo basado en firmas de información confirmada mediante toKENs (SHAKEN) está ayudando a recuperar la confianza del consumidor y confiar en que EE.UU. está mitigando el impacto de los delincuentes. Sin embargo, como las llamadas internacionales también pasaran por el servicio SHAKEN, los proveedores de servicios extranjeros deberán comprender muy bien el proceso para garantizar que sus llamadas sean correctamente autenticadas y verificadas, y no inadvertidamente bloqueadas por desconfiar en la información de autenticación o falta de autenticación.

Rich Business Messaging, powered by Rich Communication Services (RCS), is poised to be the new wave of messaging technology offering enhanced features like read receipts, video, group chat and paying for services. In order for it to live up to its potential, service providers and businesses must provide consumers with the information they need to verify the authenticity of Rich Business Messaging chatbots and the conversations they represent.