���Ƕ���Ƶ

VanillaPlus and ���Ƕ���Ƶ will host a free webinar, How Telcos Can Rebuild Trust In Communications with Rich Communication Services, on April 22, 2020, 3 p.m. UK | 10 a.m. ET. The webinar offers an in-depth conversation with industry visionaries who are building the next wave of B2C communications on a trusted foundation that will ultimately help protect businesses, promote customer-brand relationships and better engage consumers.

With illegal robocalls representing nearly half of all unwanted calls in 2019, the new Signature-based Handling of Asserted information using toKENs (SHAKEN) is helping to rebuild consumer confidence and trust in the U.S. by mitigating the impact of the criminals. However, as international calls will also pass through the SHAKEN service, overseas service providers need to be fully aware of the process to ensure their calls are properly authenticated and verified, and not inadvertently blocked due to lack of trust in the authentication information or lack of authentication altogether.

Como las llamadas automáticas ilegales representan casi la mitad de las llamadas indeseadas en 2019, el nuevo manejo basado en firmas de información confirmada mediante toKENs (SHAKEN) está ayudando a recuperar la confianza del consumidor y confiar en que EE.UU. está mitigando el impacto de los delincuentes. Sin embargo, como las llamadas internacionales también pasaran por el servicio SHAKEN, los proveedores de servicios extranjeros deberán comprender muy bien el proceso para garantizar que sus llamadas sean correctamente autenticadas y verificadas, y no inadvertidamente bloqueadas por desconfiar en la información de autenticación o falta de autenticación.

Rich Business Messaging, powered by Rich Communication Services (RCS), is poised to be the new wave of messaging technology offering enhanced features like read receipts, video, group chat and paying for services. In order for it to live up to its potential, service providers and businesses must provide consumers with the information they need to verify the authenticity of Rich Business Messaging chatbots and the conversations they represent.

As a trusted partner in the global communications ecosystem, ���Ƕ���Ƶ is helping to address this growing, global problem with the launch of TruReach Certify. TruReach Certify is the foundation that helps ensure only legitimate and trusted entities can participate in the STIR/SHAKEN Caller ID ecosystem. It helps service providers authenticate caller IDs from law-abiding subscribers and businesses so consumers can trust caller ID information.

Shaping the future of trusted communications and a debate about upcoming technologies and trends await visitors at ITEXPO 2020, which takes place February 11-14 in Ft. Lauderdale, Florida. Experts from ���Ƕ���Ƶ will be taking the stage, focusing on strategies for the reduction of robo-driven spam calling and the best ways to maximize the potential of VoIP. Spam calls with spoofed caller IDs have reached unprecedented levels in the U.S.—to the point where many people simply refuse to answer their phones. These calls are easily the biggest segment of consumer complaints to the Federal Trade Commission (FTC) and the number continues to climb, with billions of robocalls reported every month. Helping to restore trust in communications is a key priority for the industry as a whole—as well as a critical focus for ���Ƕ���Ƶ.

More than 44 million U.S. adults currently have hearing loss and the amount is increasing faster than the population growth rate. As the new provider of the Telecommunications Relay Services Numbering Directory for Internet-based TRS (iTRS) in the U.S., ���Ƕ���Ƶ is helping to ensure that people with hearing and speech impairments can continue to rely on landline and mobile phones to communicate.