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Business-to-consumer (B2C) messaging has seen a seismic shift in recent years, with more brands leveraging the channel to strengthen consumer relationships and drive revenue through timely and targeted engagement. This topic will be front and center at the Virtual International Telecoms Week (ITW) 2020, the world’s largest annual meeting for the global wholesale telecommunications community. During the event, ���Ƕ���Ƶ will showcase its TruReach Platform that helps businesses strengthen consumer engagement across all communication channels.

We’re joining the Communications Fraud Control Association (CFCA) for a webinar titled Summer of Education: Unintended Consequences: Are you at Risk When Assessing Risk?, which takes a closer look at the growing importance of intelligent numbering data in combatting fraud. During this session, attendees will learn about the U.S. authoritative phone number porting data and how it can be leveraged to help confirm a person’s identity, approve a transaction or release personal information.

With the rise of Rich Business Messaging—driven by the increasing consumer adoption of Rich Communication Services (RCS)—the GSMA, ���Ƕ���Ƶ and industry leaders are working together to bolster consumer trust and proactively prevent the emergence of RCS-targeted fraud. Now a commercial reality, security and sender authentication is critical to ensuring that RCS provides a trusted channel for businesses to create richer conversations with customers.

Black Swan Telecom Journal explores how leveraging phone number information can provide critical information for businesses to better assess risk, mitigate fraud and protect both their business and their customers.

���Ƕ���Ƶ will join the Mobile Marketing Association (MMA) for a webinar, Numbers Matter: Building Brand and Keeping Customer Trust in Omni-channel, that will explore the growing role of toll-free numbers for customer engagement. This will include a closer look at how toll-free numbers can be used to improve revenue and relationships. With trust paramount, brands are rediscovering the power of toll-free numbers for calls and texts that benefit from the underlying confidence customers have in the toll-free channel.

VanillaPlus and ���Ƕ���Ƶ will host a free webinar, How Telcos Can Rebuild Trust In Communications with Rich Communication Services, on April 22, 2020, 3 p.m. UK | 10 a.m. ET. The webinar offers an in-depth conversation with industry visionaries who are building the next wave of B2C communications on a trusted foundation that will ultimately help protect businesses, promote customer-brand relationships and better engage consumers.

With illegal robocalls representing nearly half of all unwanted calls in 2019, the new Signature-based Handling of Asserted information using toKENs (SHAKEN) is helping to rebuild consumer confidence and trust in the U.S. by mitigating the impact of the criminals. However, as international calls will also pass through the SHAKEN service, overseas service providers need to be fully aware of the process to ensure their calls are properly authenticated and verified, and not inadvertently blocked due to lack of trust in the authentication information or lack of authentication altogether.