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���Ƕ���Ƶ’s TruReach Certify have been selected as a recipient of the 2021 Communications Solutions Product of the Year Award by TMC. One of TMC’s most coveted awards, it honors the forward thinking that TruReach Certify brings to the telecommunications industry as the first deployment of a STIR/SHAKEN-based robocall mitigation solution. Through the implementation of TruReach Certify, consumers have confidence that the information displayed on their devices is legitimate, empowering them to make educated decisions when answering calls.

The pandemic’s impact on business continuity and workstyles has increased enterprises’ reliance on telecommuting and other highly distributed workforces. This trend also increases the need to ensure that calls and text messages are always routed correctly to wherever employees are based. ���Ƕ���Ƶ’s TruNumber Routing helps service providers ensure that their enterprise customers’ calls and messages are routed correctly and via the least-cost routes. TruNumber Routing provides optimal routing and rating data for 84 countries, including Canada, Ghana, India, Japan, Spain, South Korea and the United States.

A recent announcement of approval for the use of Delegate Certificates from Secure Telephone Identity Governance Authority (STI-GA) revealed that there may be a clearer and more concise path to ending the headache that is robocalls. Delegate Certificates opens the door for newer technologies that can combat robocalls such as Registered Caller™. Businesses that rely on phone calls to consumers, call-answer rates, and customer satisfaction have taken a hit with the ever growing robocall rates. CTIA in partnership ���Ƕ���Ƶ will continue to work on Registered Caller™ to take down the hinderance of robocalls and get business and phone calls back on track.

Presented by the SIP Forum, the 2021 STIR/SHAKEN Virtual Summit is a reprise of the special mid-year webinar series focused on the STIR/SHAKEN Call Authentication Framework. This conference is a unique event for service providers and carriers to gather to discuss the challenges of deploying and implementing SIP-based communications technology, and to learn the best-practices and strategies that enable the successful and profitable operation of SIP-based services and applications. During these sessions, ���Ƕ���Ƶ experts will discuss updates on Registered Caller, recent policy updates and their impact, as well as provide strategies and lessons learned regarding cross-border calls and more.

Recent reports indicate U.S. consumers are on pace to receive more than 52 billion robocalls this year. T-Mobile, along with a premier group of technology companies, messaging industry stakeholders and voice service providers including First Orion, CTIA, Everbridge, ���Ƕ���Ƶ, NetNumber, Numeracle, and Twilio, has now completed what is believed to be the first ever wireless call to combine authenticated Caller ID and Rich Call Data (RCD), powered by the STIR/SHAKEN framework and protocols. With this important step forward for the industry, the job of scammers and spammers will soon be even harder.

Communications service providers rely on ���Ƕ���Ƶ® TruOps Common Language® to ensure that their physical and virtual assets in the infrastructure can support new 5G services at scale. Now, ���Ƕ���Ƶ is bringing that expertise to a new partnership with the 5G Open Innovation Lab, which focuses on fueling the development of new capabilities and services that will transform the enterprise. By joining this global applied innovation ecosystem as a technology partner, ���Ƕ���Ƶ will work with 5G equipment providers, cloud-service providers, academia, government agencies, communication service providers as well as early- and later-stage start-ups.

Illegal robocalls, SMS spam and “wangiri” one-ring scams are a global scourge that has conditioned consumers to ignore calls and messages from phone numbers they don’t recognize. They also create significant financial losses for businesses, schools, health care providers and other organizations because important alerts, reminders and other notifications go unanswered, requiring multiple follow-ups. Service providers also bear the cost of investigating and resolving customer complaints. In a two-part livestream event, MWC21 attendees can learn how the industry is working to rebuild consumer trust in voice calls and SMS while protecting new technologies such as Rich Communication Services (RCS).